Amazon's Prime Video will show ads unless you pay $3 more per month
They'll start appearing in the US, Canada and parts of Europe in 'early 2024.'
Prime Video users will soon see ads on shows and movies unless they pay an extra $3 per month on top of their regular Prime subscription, Amazon has announced. "Starting in early 2024, Prime Video shows and movies will include limited advertisements," the company wrote, noting that pricing for the ad-free tier will be announced for additional countries "at a later date."
The news represents a significant change to Prime Video, which hadn't previously served ads next to movie and TV content as part of Amazon's Prime subscription. The streaming service is currently included for free with a Prime or $9 per month if purchased separately, offering third-party content (movies, TV series, etc.) and Amazon Original content produced by Amazon Studios. That includes series like The Boys and The Citadel, along with movies including Air, Manchester by the Sea and The Big Sick.
It didn't say how many ads you'll have to watch, though Variety suggests "limited advertisements" could mean around four minutes per hour. "We aim to have meaningfully fewer ads than linear TV and other streaming TV providers," the company said. "Ads in Prime Video content will be introduced in the US, UK, Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year. No action is required for Prime members. We’re not making changes in 2024 to the current price of Prime membership."
