The Morning After: Apple reveals new MacBook Pros, M3 chips and a new iMac
With a spooky black option for MBPs.
During its Scary Fast product event last night, Apple officially debuted its new M3, M3 Pro and M3 Max chips. The company is positioning the M3 chips as major upgrades over its M1 hardware — if you bought an M2 system, you’re probably not itching for a replacement just yet.
The M3’s GPU is the biggest leap forward, delivering new features, like hardware-accelerated ray tracing and mesh shading, enabling more realistic lighting and better geometry handling. If you’re into chip architecture and other fun endeavors, the M3 chips are also notable for being the first PC chips built on a three-nanometer process — both the M1 and M2 families are based on a 5nm process. This means more transistors packed into the same space, which helps with power efficiency, as well as providing better overall performance. The M3 series will feature in the revamped MacBook Pro 14-inch and 16-inch (more on those below), as well as the 24-inch iMac.
That new chip will make the new iMac up to twice as fast as its predecessor, but there aren’t too many upgrades elsewhere in the latest Mac. Apple is sticking with a 4.5K Retina display, for instance. There are some handy changes on the connectivity front, now with support for Wi-Fi 6E and Bluetooth 5.3 The new iMac starts at $1,299 and ships on November 7.
