Increasing Our Ads Transparency

These new features are the latest step in our continuous evolution of “Why am I seeing this ad?” We will continue to improve our ads transparency offerings and search for new ways to provide people with better understanding of how we use data and technology to show them ads.

Where Can I Find “Why am I seeing this ad?”

You can click on the three-dot menu in the upper-right-hand corner of any ad you see in your Facebook Feed and navigate to “Why am I seeing this ad.” If an explanation in the tool is unclear or confusing, we want to hear about it.

You can use the feedback tool at the bottom of “Why am I seeing this ad?” to tell us about your experience and how we can do better. As always, you can still hide all ads from a given advertiser and access your ads preferences from the “Why am I seeing this ad?” interface.

This updated version of “Why am I seeing this ad?” is rolling out globally on Facebook first, and we plan on expanding it to Instagram in the future.