Instagram Live Producer
Disclaimer: Live Producer is limited access at this time.
How do I go live on Instagram using streaming software?
Instagram Live Producer will allow you to go live on Instagram using streaming software (OBS, Streamlabs, etc.) through a stream key. This integration opens up production features outside the traditional phone camera, including additional cameras, external microphones and graphics. This feature is only available on instagram.com.
Tech requirements
Before broadcasting live with streaming software, make sure that your video meets the following specifications. Learn more about setting up streaming software.
Our recommended settings have been tested to optimize quality and experience for viewers on many devices and networks:
Video format
Video bitrate range: 2,250–6,000 Kbps
Alternatives (supported but not recommended): 480p @ 30 fps, 360p
Audio format – the settings below are the default for most streaming platforms, including OBS:
Sample rate: 44.1 KHz
Channel layout: Stereo
Bit rate: up to 256 Kbps
Setup
Open your streaming software interface and locate where to input your URL and stream key.
- The URL and stream key (see below for more details) will allow you to broadcast your streaming software setup directly to Instagram Live.
Within the “Go live” screen, enter the title of your live video and select your audience: “Practice” will not broadcast to anyone and “Public” will broadcast to your followers as a normal live video would.
- You have the option to either copy the stream key or reset it in the event you need a new one. Note: The stream key is not static, and will refresh each time you use Live Producer.
- Note: Instagram Live will need to be added as a “Custom RTMP”. Selecting Custom RTMP will allow you to add a URL and stream key. The location of where to input a custom RTMP differs between platforms, but most often can be found in stream settings.
Once you’ve seen and confirmed your preview, click “Go live” within Live Producer to start the stream. Once live, the “Comments” tab will let you read and respond to comments from viewers.
When you want to end the live video, click “End live video”.
Comment Management
“Pin comment”, which will keep the comment at the top of the feed. You can remove a pinned comment by clicking the “X” to the right.
Saving your post live video VOD
You can view, share and download your completed broadcast within the Live Archive. To access the Live Archive:
Within this menu, tap the Archive button.
Tap the dropdown at the top of the screen and switch from “Stories Archive” to “Live Archive.”
You will then see your past completed live videos and be able to share to Instagram or download to your device.