Samsung's CES 2025 Press Conference: Watch it Here Monday at 5PM ET | Sponsored By Samsung

Samsung's CES 2025 Press Conference: Watch it Here Monday at 5PM ET



Samsung, a titan in the consumer electronics industry, is poised to make a significant splash at CES 2025. Known for its innovative displays, cutting-edge home appliances, and a wide range of mobile devices, Samsung traditionally leverages CES to showcase its latest advancements and solidify its position as a global leader in technology.

"AI for All: Everyday, Everywhere"

This year, Samsung has declared "AI for All: Everyday, Everywhere" as the overarching theme for its CES 2025 presentation. Building upon the momentum of previous years, Samsung is expected to heavily emphasize the integration of artificial intelligence across its entire product ecosystem.

What to Expect

  • AI-Powered Home Appliances: Expect to see a new wave of AI-driven innovations in Samsung's home appliances. This could include refrigerators with advanced food management systems, intelligent ovens that anticipate cooking needs, and washing machines that optimize their cycles based on fabric types and water conditions.
  • Next-Generation Displays: Samsung is likely to unveil its latest advancements in display technology, potentially featuring enhanced AI-powered picture quality, more immersive viewing experiences, and innovative form factors.
  • Mobile Innovations: While the flagship Galaxy S25 series is likely to be showcased at a separate event later in January, expect to see glimpses of Samsung's mobile vision for the future, potentially including advancements in foldable technology, camera systems, and gaming experiences.
  • Focus on Sustainability: Samsung has been increasingly emphasizing sustainability in its product development. Expect to see initiatives aimed at reducing environmental impact across its product lines, from energy-efficient appliances to eco-friendly packaging.

Key Considerations

  • The Return of Ballie: The company's intriguing robot companion, Ballie, could make a return appearance, potentially with enhanced AI capabilities and a more concrete roadmap for commercial availability.
  • The Impact of Eclipsa: Samsung's collaboration with Google on Eclipsa, a new 3D audio technology, could signify a significant shift in the audio landscape and provide a compelling alternative to existing industry standards.
  • Beyond the Hype: While AI is undoubtedly a key focus, it's crucial for Samsung to demonstrate tangible real-world applications of these technologies that truly enhance consumer experiences.

Watch the Live Stream

You can watch the Samsung CES 2025 press conference live here. The event will commence on Monday, January 6th at 5:00 PM ET.

Stay Tuned

CNET will be providing live coverage from CES 2025 in Las Vegas from January 5th to 10th. Stay tuned for in-depth analysis, hands-on impressions, and exclusive insights into the latest and greatest innovations from Samsung and other leading technology companies.

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