Brick Friday 2025: The Best Lego Deals on Star Wars, Icons, and More

By the KingHacks365 Team | Black Friday 2025 Edition

Lego is famous for two things: hurting your feet when you step on them, and rarely going on sale. Usually, the best you can hope for is double VIP points.

But "Brick Friday" 2025 is breaking the mold.

From the official Lego website to aggressive price cuts at Amazon and Target, we are seeing some of the most popular sets of the year hit record-low prices. Whether you are shopping for a collector or just need a desk toy, these are the sets you need to grab before they go "Out of Stock."

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The Official Lego Store Event

When: November 28 – December 1

Before we get to the individual deals, a pro-tip for the die-hard collectors: Shop directly at Lego.com if you want the extras.

• Double Insider Points: This is effectively 10% cash back to use on future purchases.

• Exclusive Gifts with Purchase (GWP): Lego is gatekeeping exclusive holiday sets behind spend thresholds (usually $170+). These sets are never sold separately and often resell for over $50 on eBay later.

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1. The Star Wars Steal: Grogu with Hover Pram

• The Deal: 50% OFF (Now ~$50)

• Set Number: #75403

The KingHacks Take:

This is the headline deal of the year. Lego Star Wars sets almost never hit 50% off.

This isn't a small micro-fighter; it’s a detailed, buildable model of "Baby Yoda" complete with his hover pram. It’s perfect for display and features adjustable ears for different expressions. At half price, this is the ultimate gift for any Mandalorian fan. Run, don’t walk.

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2. The Desk Toy: Lego Creator 3-in-1 Retro Camera

• The Deal: $16 (was $20)

• The Savings: 20% Off

The KingHacks Take:

We mentioned this in our "Under $50" list, but it deserves a spotlight here. The "3-in-1" line is arguably the best value in the Lego world because you get three distinct builds in one box.

You can build the aesthetic retro film camera, then tear it down to make a vintage video camcorder or a retro TV. It’s a fantastic fidget toy for your office desk that looks surprisingly "adult" and stylish.

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3. The Office Gift: Lego Botanicals (Happy Plants)

• The Deal: $18

• Set Number: #10349

The KingHacks Take:

Dead plants are depressing. Lego plants are forever.

The "Happy Plants" collection features small, potted succulents and cacti with cute, expressive faces. They are small enough to fit on a crowded cubicle desk or a windowsill. At $18, these are the perfect "Secret Santa" gift for coworkers—no watering required.

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4. The "Whale" Watch: Lego Star Wars Death Star

• The Strategy: Check Amazon & Target

• Potential Savings: 20-30% Off

The KingHacks Take:

If you have been eyeing the massive, high-ticket sets like the Death Star or the Millennium Falcon, do not buy them at full price this week.

Big retailers like Amazon and Target use these flagship sets as "loss leaders" to get you onto their sites. We often see flash sales dropping these $500+ behemoths by 20% or 30%. Keep a tab open and refresh often—these lightning deals usually vanish in under an hour.

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KingHacks365 Verdict

If you want the best value, buy the Grogu with Hover Pram immediately—50% off is a rarity in the Lego world.

If you want the most rewards, wait for the official Lego Store Double Points event (Nov 28) to buy your larger sets, so you can rack up points for free sets later.

Happy Building!